Offering A Full-Service Marketing Mix That Delivers Results
We provide custom-tailored marketing that profoundly impacts brands and their goals.
The approach -- a unique combination of the three P’s product, positioning, promotion and our three S’s strategy, sales, solutions. The results -- relevance, resonance, then revenue.
Our foundation is always “your purpose” as we build models to encourage commercial development from A-Z.
Meet Elle
Elle is an omni-category CPG strategist with over 12 years of experience scaling brands from indie startups to established market leaders. Beginning her career in the institutional investment sector, she transitioned to private equity and the consumer products market, where she developed a diverse background expanding brand distribution with meaningful impact.
Elle has driven over $100 million in revenue growth across her career, working with brands at every stage—from emerging indies to established companies seeking expansion.
As Founder of Collective Brand Group, a strategic brand & retail consultancy, and Partner of SynCulture, a retail brokerage, she delivers strategic partnerships, financial analysis, and comprehensive market entry strategies.
Her proven methodology of leveraging holistic business fundamentals with industry CPG expertise enables her to support brands of all sizes to achieve measurable growth in competitive retail landscapes.
When not transforming brands, Elle is passionate about health and wellness and enjoys an active lifestyle with her husband and four dogs.
Categories include: HABA, Food & Bev, OTC, Domestics, Housewares, Furniture, Hardware, Small Electrics, Sundries, Jewelry, Office, Apparel, Sporting Goods, and more.
